Fake sellers on Amazon, Flipkart and other marketplaces do not announce themselves. They use your product name, your photos, and a price just low enough to win the buy box. The account may be new, or it may be an old account that started listing your goods last week. Finding them is a comparison: who is allowed to sell this product, and who is actually selling it. Everything else, star ratings included, is secondary.
Start from an authorised list
Write down the sellers and distributors who are allowed to list the product, and the marketplaces they may use. Include brand-owner accounts and any agency that runs them. Without that list, every seller looks possible and enforcement turns into guesswork. With it, a new storefront using your images is either on the list or it is a problem. Update the list when you appoint someone. The most common "fake seller" complaint WarX sees is a real distributor who was never added to the sheet.
Search the way a buyer searches
Search the brand, the product name, and the model number on each marketplace. Open the offer list, not only the featured offer. Note the seller name, the price, the shipping origin, and whether the photos match yours exactly, including a distinctive crop or a background you recognise. Exact copies of your studio images, on an account you do not know, are a strong signal. A similar product shot from a kitchen table may be an unauthorised reseller or a counterfeit. Both can be outside your authorised list. They are not investigated the same way. A test buy is how you tell a grey-market unit from a fake.
Sort by newest listings and by lowest price. Counterfeit sellers compete on price and appear suddenly, often in a cluster, after a product starts to sell. Check again after a sale event. That is when new accounts show up, and when old removed listings are recreated under a second seller name.
Record the listing before you report it
Save the product URL, the seller URL, the price, and a capture that shows your trademark or your image on the page. Marketplaces ask for this, and listings vanish or change title when the seller notices attention. If you order a test buy, keep the order number, the packaging photos, and the listing capture together. Do not throw the parcel away before the report is filed. The physical unit is the evidence that the listing was not an empty page.
Use the marketplace's own process
Amazon, Flipkart and the other large sites each have a brand or intellectual-property form. File there, not only through a support chat. State that you are the rights holder, identify the trademark or the copyright in the photos, and paste the listing and seller URLs. Ask for the listing to be removed and, if the seller is not authorised at all, for the seller to be stopped from relisting that product. One complaint per listing is tedious and is what gets results. A complaint that says the seller "has many fakes" without URLs is how reports get closed.
When the listing comes down, search the seller name on other marketplaces and on social commerce posts. Sellers who lose an Amazon listing often move the same photos to another site the same day. Treat that as the same case. A tool or a team that only watches one marketplace will congratulate you while the offer is still live next door.
Make the search repeat
Share the authorised list with whoever answers customer mail. Buyers often report a suspicious seller before your own search finds the listing, and that report is only useful if support can tell an approved store from a new one. Ask them to forward the product URL and the seller name, not a paraphrase. Those two fields are enough to open a marketplace complaint the same day, and they stop the team from filing against a distributor you appointed last month.
Finding fake sellers once is a clean-up. Finding them as they appear is monitoring. The practical version is a scheduled pass over the authorised list: new offers, new sellers, reused images, prices that do not match your policy. Alerts should name the seller and the URL, not "a possible issue". Takedowns should be tied back to those alerts so you can see which sellers return. That loop is what our counterfeit detection services run. If you are starting by hand, do the authorised list today and the first search on your highest-volume product. The second search, a week later, is the one that tells you whether the problem is a single listing or a channel.
If this is already happening to a title or a brand you represent, talk to our counterfeit detection services or Contact.